Paul Hawken
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He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program, Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you. Listen in as Paul Hawken explores: THE IDEA: If people snicker at your idea, you're probably on the right track. RISKS: The purpose of business...
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The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument-that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems-is more relevant and resonant than ever.
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